About Us

At Humming Flowers & Gifts,
We Do Everything With You In Mind.

Humming Flowers & Gifts Pte Ltd (previously Humming House) was incorporated in Jan 2007. We are one of the leading gifting companies in Singapore specialising in customisable flowers and gifts. Our suite of over 900 flowers and gifts ideas all come with greeting cards for that extra personal touch.

Humming's Flowers and Gifts Catalogue alone features over 600 flowers and gifts ideas. An expert in local gifting customs, Humming has built a loyal customer base of individuals and corporations for over more than a decade. We aim to further strengthen our brand and remain committed to introducing new and unique gifting experiences. Humming continues to pride itself with providing unparalleled service, as well as innovative and exciting ideas for customers – 'With you in mind'.

Humming's invaluable knowledge in local gifting customs, allows the company to create truly unique gifting experiences for any occasion.

  • Mission
  • Brand Promise
  • Brand Story
  • Service Values
  • Logo


Creating a unique gifting experience with you in mind, we as an up-and-coming hampers, flowers and gifts company will propel ahead by

  1. Challenging the status quo and industry standards by coming up with eye-catching hampers, flowers and gift creations
  2. Staying personable and going out of the way to understand and meet customers' needs
  3. Staying nimble and flexible to meet the requirements of our customers' needs
  4. Increasing productivity and delivering consistent customer service by leveraging on our operating systems and resources

Brand Promise

Led by a passion to create a unique gifting experience with you in mind, we will stay true to our promise by observing:

Quality: Product quality and freshness

Service: Personalised and prompt service

Creative: Attractive designs that leave a good impression

Value: High perceived value, affordable price propositions



Balmora Crest

Noel Corporate Building

Noel Building



The Group is well-positioned to seize opportunities in both the industrial and private property market to realise their investments where possible.


Noel's foray into the real estate industry began in 1987 with the acquisition of several strata-titled industrial units at 50 Playfair Road for its corporate needs.


In 1995, Noel successfully acquired a plot of land from JTC for its corporate headquarters, as part of its expansion and diversification plans after being public-listed on the SES in 1993. The plan also earmarked property investment and development as the next new business for Noel.


In 1997, Noel ventured into London and acquired 2 blocks of Victorian buildings comprising 12 flats. These were leased and subsequently all sold by year 2000.


By 1999, Noel expanded into the domestic real estate arena by participating in the joint-venture development of Balmoral Crest with a 25% stake, an exclusive residential development in District 10, in close proximity to the Orchard Road shopping and entertainment belt.


As at 30 Jun 2008, a Sales and Purchase Agreement for The Carribean was finalised and completion for sale was slated on 25 August 2008. The other properties are enjoying high occupancy rate and stable rentals.

Brand Story

With You In Mind

Humming Gifts is like a close friend who never leaves your side.

When you need gifting services, we will offer you ours.

When you need our services, we will respond to you attentively.

When you have a gifting need to fulfil, we will do our best to help you.

Understanding your gifting needs and preferences,

While honouring Asian gifting-giving cultures and customs,

We can advise you on even the smallest details,

Some of which you may not have thought of.

Trendy and creative, we also provide you with

Fresh and exceptional ideas – and keep our gifts affordable.

For whatever we do, it is always with you in mind.

Service Values


Putting ourselves constantly in the position of our customers, we pride ourselves on our ability to satisfy them with our superior customer service and attention to detail.

Personal Touch

With in-depth knowledge of our customers' gifting needs and preference, we are able to provide them with a highly personalised service that is close to their hearts.


By leveraging on a potent combination of technology and teamwork, we are able to ensure consistently high levels of quality service and speed in our delivery.


Keeping our customers' gifting requirements, we are able to come up with creations that have the 'X' factor – eXceptional and eXciting.

With You In Mind